In the present scenario, owning a business requires an online presence on social media platforms for marketing the products or services. Facebook – the king of all social media channels hosts about 3.2 billion users and 50 million businesses worldwide. To stand out among the billion users, you need an effective Facebook marketing strategy. But, the question arises, why Facebook?
For a business to reach the right audience online, you need users’ information to target them. Information such as name, location, demographics, behaviour, and age, all of this allows the businesses to pick the right audience for their services and products. Facebook already has such information through our daily engagement on its million pages. Their algorithms use this data for marketing ads and promoting businesses worldwide. How can you do it? Let us explain the effective marketing strategies for your business to excel on Facebook.
Set Goals For Facebook
Your first and foremost Facebook marketing strategy should be to set your goals. It can be to create brand awareness, lead generation or gaining website traffic. However, to hit the bullseye, your goals must be definite. For example, if you need to create more brand awareness, your goal must be to increase 1000 followers, or if you want to generate leads, your goal must be 30 leads per month. Setting specific goals allows your business to accomplish realistic goals, which makes tracking growth easy.
Know Your Facebook Audience
To make your Facebook marketing strategy work, you must know your audience. Whether your audience is gamers, shoppers or travellers, you must know their area of interest, location, language, likes and dislikes. If you have a list of people with their names and contact details, you can upload it, and Facebook will create a lookalike audience for you.
If you need an entirely new audience for your business, you can build one with Facebook Ads manager. This feature of Facebook creates an audience who share similar interests as your business. All you need to do is narrow down your audience among the billion users through filters such as location, age, gender, behaviour, demographics and interest. Once you create the audience and save it, you can use it for your Facebook ads and tweak it as needed.
Planning and Budgeting
Planning and budgeting are essential for any business to run systematically, and Facebook Marketing is no different. To remain consistent throughout your marketing strategy, plan a month in advance as it ensures the publishing of high-quality posts. The last thing you want is to publish something on a whim! Plan to post at least 5-6 posts a week, this way you can diversify your posts and better engage with your audience. When it comes to budgeting, thanks to Facebook algorithms, only a small percentage of your followers will see your posts, organically.
Here comes, budgeting! Facebook is a money-motivated platform. As long as you are willing to put more money, Facebook can put your business in front of the people who may have never heard about you. To grow your Facebook reach and followers, you need to put money and allocate it on ads, lead generation ads, and boosted posts. How much to spend on each? Well, there is no clear answer for this as each business has their own goals and plans. The best way to figure out if your budget is right is to test for a month to determine your ROI.
Engage With Your Audience
Now that you have your goals, targeting audience and a plan and budget, let us move on to drafting content. Engaging with your audience is very important. You need to give them something interesting, do not leave them stranded on your page or else you will lose them out quickly. They came to your page for a reason, and if you don’t fulfill it, they will find someone who will. Talk to them about your products, show them how beneficial your products or services are for their usage, create engaging videos, prepare contests, or provide them with an informative blog to increase their knowledge. Whatever you create, make sure it’s creative, informative, engaging and actionable for your audience to convert them as your customers.
Schedule Your Facebook Content
To post content at the right time and on the right day, scheduling the content is the best choice. Softwares like Hootsuite, Sprouts Social, and Facebook itself have features to schedule a post. All you need to do is create a post, add your content and a relevant picture or video, and schedule it to your preferred time and day. This feature is beneficial when you’re swamped with work, taking time off and for multiple posts. With Facebook insights, you can see what time your audience is most active to schedule your post at the right time.
Monitor, Track & Analyze Results
Monitoring, tracking and analyzing your efforts is as important as planning and creating. Monitoring your scheduled posts is important to check any typo and grammatical errors. Also, monitor the comments on your page as users will love your page if you engage with them. Most pages lose their followers quickly because no one responds to comments. If you respond, there is a high chance your users will recommend your page. Make sure to be a part of their conversation! Analyzing and tracking the ROI helps to see where you have gone wrong and what are the steps that you must take to improve. With Facebook insights, you can track cost per click, click-through rate, total ad reach, and more. For deeper analyzes, you can use social media metric software such as Sprout Social, Hootsuite and more.
With these steps in hand, you can begin planning the Facebook Marketing strategy for your business. Don’t forget, if you do it right, Facebook has 2 billion users who can make your business stand out from the rest.