With over 70 per cent of consumers searching for a business online as soon as they come in contact with your brand, it is essential to create a memorable brand experience before you can expect to get conversions. A crucial part of ensuring more leads and ultimately converting them is by building a functional and informative website.
Since the primary goal of developing a comprehensive website is to drive traffic, it is essential to make the process as simple as possible for the customer. Increased number of visitors with ease of access and usability means a higher conversion rate. The following tips will help you take the right steps towards increasing website traffic:
1. Using Chatbot Technology is Helpful
When a potential customer visits your website, they are bound to have a few questions about the products and services you offer. Chatbot technology can be used in order to assist customers during non-business hours. You can also utilise the power of artificial intelligence to your advantage in order to answer the questions which a potential lead may have. Answers can be fed in the chatbot database which depends on the commonly asked questions. Allowing IT professionals to help with the selection and implementation of technology is also essential.
2. A Simple Website Layout
Connecting with your potential customers is the key to drive them towards the final decision making. For this, it is imperative you create a seamless experience by providing a user-friendly website. While having modern design elements on your website is a good idea, too much clutter can lead to confusion. To avoid this, hiring a professional web designer will help in improving the functionality and responsiveness of the website.
3. Provide Social Proof
Reviews given online are something most customers will look at while trying to build their trust in your business. Testimonials and other social proof elements add to the trust and value benchmark, and hence the customer can gain a third-party reference.
4. Videos Are Important
Once you start to lay out the website’s homepage, you need to think about various forms in which media can be used to reach potential customers. Videos are way more interactive as customers prefer short video clippings over long pages of text. Videos are visually appealing and a great channel to promote products and services on Youtube. A bit of professional help and you are all set to go on air and talk to your potential customers.
5. Contact Forms and Calls to Action
The next step towards ensuring conversions is to persuade the buyer to take action. Gathering a visitor’s information is a crucial part of a successful marketing strategy. Make it easier for the visitor to provide their email and other contact information. Further, having a compelling and simple to understand call to action button will ensure the visitor is able to take immediate action and the lead is converted.
6. Give Your Visitors Tunnel Vision
When you create a landing page for leads that come on the website through other online channels, it is essential to keep your visitors focused. Distractions are the biggest enemy of converting a lead. You should remove any navigation bar and other CTAs. The landing page should be 100 percent about getting the visitors to take one, dedicated and desired action – making the purchase.
At Adaan Digital, we are focused on building the necessary foundation for your business by creating visually appealing and user-friendly websites. The digital solutions, including sites, content, etc. offered by Adaan Digital are highly competent and also extremely cost-effective.